The idea is to stimulate conversation similar to the dictionary definition: informal interchange of thoughts, information.
Informal is definitely the idea. Today’s biggest conversation topic in America was the super bowl and the ads. Of the people i chatted with today it seems the top 3 were CareerBuilder.com – the screaming woman, cash4gold.com, E*TRADE. Of all the car ads, Audi stood out for me with their evolutionary take on what a cool car is today. Fingers crossed the understated elegance and performance is here to stay as well as the outfits.
Super Bowl Ads 2009: http://tinyurl.com/aq9brh
