web 3.0 Segmentation

from the NYtimes today http://tinyurl.com/dlvqgg someone tweeted the link and called it web3.0 Segmentation. Interesting pov and totally true when you look at it from revenue, but there has to be a perspective that addresses it from the consumer point of view – what the user needs rather than just revenue. in todays market place if we are all looking for something more socially and emotionally solid then is revenue the right way to determine who sees your content if you want them to be involved? What is the intangible or ip value of these users?